Manual The Winning Image: Present Yourself with Confidence and Style for Career Success

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Remember to have one good outfit ready to wear. That way you won't have to scramble when you get a last-minute interview. While there are no absolute rules, a good tip is to dress as you would if you were working at the company. Before you interview, visit the company to see how people in positions similar to the one you applied for are dressed. That way you can show up for the interview dressed as if you already belong there. In any job interview, you need to make sure that your clothes fit well and are clean, not wrinkled or stained.

Clean, appropriate shoes are also important. Below are clothing items that are not acceptable for interviews:.

Can You Overdress for Success?

Not all workplaces require employees to wear business suits. Those industries could include factory assembly work, fast food restaurants, building maintenance, and many retail positions. Some positions may also require you wear a uniform. In both cases, wear a " business casual " outfit to the job interview, but don't go too casual. It is shorthand for everything you stand for," writes Anna Jones, co-founder of networking club AllBright , in the recently-published book she co-wrote called " Believe.

Ultimately, this concise rundown of what you represent professionally allows you to showcase your personality, values and unique selling propositions USPs.

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In " Believe. Whether you're selling a product or pitching an idea, having a unique selling point is paramount if you want to be memorable — and the same goes for creating a stellar personal brand. Consider what makes you stand out — whether that's certain skills, achievements or characteristics that make you who you are — and then refine it into a succinct summary. For AllBright co-founder Debbie Wosskow, who launched three businesses prior to establishing the networking club for businesswomen , the serial entrepreneur has her own way of crafting an elevator pitch.

She added that it's important to play this pitch out with your support network and ask for feedback. You may have an excellent personal summary, but if you cannot effectively communicate it, success may be a lot harder to obtain. As Jones notes, your communication style can illustrate a lot about who you are, and in the book , she recommends assertive communication, over passive or aggressive.

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Consider your body language and what signals it gives off to others. One way to go about this is power posing, which involves various parts of the body , like posture, maintaining eye contact and delivering confident handshakes. Meantime, listening to what others say and don't say, can help boost relationships and potentially provide you with more insight into the other person's intentions. Another aspect to consider is how you communicate through what you write.

As Jones states, "everything you write down should follow the same rules. Being true to who you are and your values while owning your actions not only offers others an insight into what to expect from you, but also can establish trust. A lot of this is around language and how they feel about themselves," Wosskow tells CNBC, explaining the importance of having clear focus, while not being apologetic or unauthentic.

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In , Princeton University researchers Alex Todorov and Janine Willis, conducted a study which suggested that our brains can decide whether a person is trustworthy or attractive within a tenth of a second. So, if you're trying to impress a future employer or investor, it's important to consider dressing the part.

One key example is the job interview, and management expert Suzy Welch has several tips on dressing the part , including doing your homework beforehand, not fretting about being overdressed and wearing confidence-boosting clothes. It can be a strong ally in getting the message across.

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Most successful humor is conveyed using the fewest possible words and is personalized. The types of humor that are off limits include: slapstick, gratuitous insults, put-downs, sarcasm, and humor that contradicts your personality or philosophy. Have you ever been to a presentation where a joke slide is used that is completely unrelated to the talk?

Chose humor that fits the context precisely. In a humorous way this picture represents a creative kind of enteral nutrition. Another method to engage the learner is asking questions throughout a presentation. It is an effective way to switch the brain from a passive listening mode to an active mode. The audience is not required to respond verbally unless requested, but the question itself creates the desired change from passive to active learning.

The body of the presentation must sustain the interest. Use of these tools or hooks will keep the delivery of the message clear while entertaining and engaging the audience in the learning process. The final piece of the presentation is the conclusion. In this segment a presenter must tie introductory comments and key content messages with a closure that focuses on a call to action or an inspiration. In a presentation on the development of a unit-based bereavement program for families who have lost a love one in the intensive care, a call for action was made.

If anyone in the audience was interested in starting a program, the speaker made the material available for free; however, the gift included a contingency. If you requested the material, a verbal contractual promise was made that you would "pay it forward" return the kindness three times. A story line in a recent movie of the same name showed how a good deed was done for three people, with the only request being that they "pay it forward" to three additional people.

In the movie this resulted in touching many more lives. This conclusion was a very strong emotional hook and resulted in the desired action. In actual use of this technique, to date 75 packets have been mailed out within the United States and overseas. Glenda Graft, personal communication, March Visual aids are the final component of preparation and are essential to a dynamic presen-tation. Visual aids include slides, overheads, handouts, and also the speaker.

They assist the presenter in sequencing material, clarifying information, stimulating interest, enhancing memory, and reducing an idea or theme to its essential components. Visual aids should support the verbal and not distract from the presentation. The ideal visual aids act as supplements to a presentation, not as substitutes. With the ability to self-generate visuals, the presenter must be aware of several pitfalls in the use of PowerPoint or other software programs that create visual aids. Overuse of color, multiple templates, fonts, pictures, sounds, and custom animation results in the learner focusing on what will appear on the next slide versus the content of the message.

There are several rules to follow when creating visual aids Table 2. Background color must have a high level of contrast to the text color to maximize readability. Colors should be used to create a mood, focus attention, or stir the senses. To ensure a sense of cohesiveness, a consistent color should be used throughout.

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If a computer template is used, the design must not interfere with the ability to visualize the text. Clarity of text against a design background on a inch computer screen may not be discernable when projected on a large screen in a conference hall. Text should be limited to the rule; five words in the title, seven words in a line, and seven lines of text per slide.


Limit the number of fonts for the presentation to two. The use of many fonts creates a significant distraction. The font size for the title should be 40 or 44 point, with basic text size being no smaller than 24 point. Uppercase letters are difficult to read; therefore, sentence case is best. When using a graphic, it should be placed on the left side of the slide if it serves as a learning cue and on the right side if it is supplemental to the text.

Most individuals read from left to right; therefore, placement of the graphic is done to achieve the appropriate effect. The title should also be positioned on the left or centered.

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  • If using animation or screen transition it is better to use the wipe, fade, or dissolve effects than to use the fly or spiral effects because the former do not move across the screen and distract the learner. Handouts are an essential part of the visual aid package. Opinions vary as to whether PowerPoint handouts should be given at the beginning or end of a presentation.